If you don’t already know this, there has been some hype around this company called Mindvalley, started by entrepreneur Vishen Lakhiani some years back. It claims to be “pushing humanity forward”, whatever that’s suppose to mean. They’ve branded themselves as one of the best places to work in, reinventing work, get paid to play, create, learn and so forth. I was trying to get some hard facts on them, and funnily, they do not even have a Wikipedia page. Enough of that. I don’t really want to go down into the whole self-hype, self-proclamation they do.
The reason I’m writing this post is that I’ve decided to unsubscribe from their newsletter, something which seems to be the pride of this company. These guys are supposedly hardcore e-mail and digital marketing experts. So why have I failed to see the value of their emails?
Being a curious person, I signed up for their newsletter in one of their extra long landing pages some time back. Just like every email newsletter you sign up for, the first few seems interesting and after a while, I’m left wondering why they are flooding my inbox. Mail after mail after mail.
Just look at my inbox above. There have been two emails from them today. And you have all these cheesy subject lines. Celebrate awesomeness, your childhood dreams are precious, something I’ve apparently never seen before, best secrets and one time offer just to name a few. Firstly, don’t these guys even read their emails? Look at MindValley Academy.
Three emails on the same subject! I find that bordering on spam. I remember signing up once to receive updates from MindValley, not MindValley Academy or Vishen Lakhiani. Haven’t these people heard of the Personal Data Protection Act enforced in Malaysia recently? How am I receiving emails from people or companies I have not opted-in before? I’m sure there would have been some tiny almost invisible text in their terms and conditions which allowed them to do so.
Moving on from their cheesy subject lines, you now get plain text emails which sound equally cheesy.
No Vishen, I don’t wonder about my childhood dreams, cause I’ve achieved most of it and am on the way to achieving more. Thank you for your internet-philosophy cum preaching and telling me about MY dreams. I’m honestly not interested. In fact, I’m wondering if you and Conel Brian from the imaginary HBCT Corps in Kabul are somewhat related. His email below (which is a spam from my spam box by the way) sounds and looks very much like what you are sending me every day.
I would be appreciative if you would send me a digest, perhaps once a week or once a month. It would be great if that email can be designed nicely and pleasing to the eyes. No plain text emails please. Sending plain text emails with cheesy subject lines does not fool someone into thinking they are receiving a personal email from you. Take a look at WebDesignerDepot’s email below. There is so much useful information and it’s well designed. It’s even responsive so it adapts nicely on mobile devices.
Until then, I guess I will have to unsubscribe from your list. I do honestly hope that you rethink your email marketing strategy. Spamming the web with duplicate content, posting a gazillion times on your blog and re-sharing already viral posts to gain traffic are all old school methods. I’m sure you guys can come up with something better!
If MindValley’s digital marketing specialists are truly monitoring the web, they should find this post, though I am afraid that they may not even acknowledge or bother with my comments. All I hope is that other businesses who use email marketing, will use it wisely and creatively.
Update: 11.19pm / 3rd April 2014
When I clicked unsubscribe, I got this page:
A video of the founder telling you NOT to unsubscribe! What the… Funnily, he mentions this in the video:
We’re sorry you got too many emails from us.
So they DO know that they are spamming people’s inboxes with tonnes of emails. Seems to be a common problem. Goodbye MindValley!