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It’s time to hit that unsubscribe button on Mindvalley

If you don’t already know this, there has been some hype around this company called Mindvalley, started by entrepreneur Vishen Lakhiani some years back. It claims to be “pushing humanity forward”, whatever that’s suppose to mean. They’ve branded themselves as one of the best places to work in, reinventing work, get paid to play, create, learn and so forth. I was trying to get some hard facts on them, and funnily, they do not even have a Wikipedia page. Enough of that. I don’t really want to go down into the whole self-hype, self-proclamation they do.

The reason I’m writing this post is that I’ve decided to unsubscribe from their newsletter, something which seems to be the pride of this company. These guys are supposedly hardcore e-mail and digital marketing experts. So why have I failed to see the value of their emails?

Being a curious person, I signed up for their newsletter in one of their extra long landing pages some time back. Just like every email newsletter you sign up for, the first few seems interesting and after a while, I’m left wondering why they are flooding my inbox. Mail after mail after mail.

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The variety of emails from MindValley with their cheesy subject lines

Just look at my inbox above. There have been two emails from them today. And you have all these cheesy subject lines. Celebrate awesomeness, your childhood dreams are precious, something I’ve apparently never seen before, best secrets and one time offer just to name a few. Firstly, don’t these guys even read their emails? Look at MindValley Academy.



Three emails on the same subject! I find that bordering on spam. I remember signing up once to receive updates from MindValley, not MindValley Academy or Vishen Lakhiani. Haven’t these people heard of the Personal Data Protection Act enforced in Malaysia recently? How am I receiving emails from people or companies I have not opted-in before? I’m sure there would have been some tiny almost invisible text in their terms and conditions which allowed them to do so.

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Three emails from Mindvalley Academy. Who uses full uppercase words these days?

Moving on from their cheesy subject lines, you now get plain text emails which sound equally cheesy.

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Cheesy Content and plain-text email.

No Vishen, I don’t wonder about my childhood dreams, cause I’ve achieved most of it and am on the way to achieving more. Thank you for your internet-philosophy cum preaching and telling me about MY dreams. I’m honestly not interested. In fact, I’m wondering if you and Conel Brian from the imaginary HBCT Corps in Kabul are somewhat related. His email below (which is a spam from my spam box by the way) sounds and looks very much like what you are sending me every day.

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This is a spam email. Plain text, cheesy headlines and content. Sounds familiar?

I would be appreciative if you would send me a digest, perhaps once a week or once a month. It would be great if that email can be designed nicely and pleasing to the eyes. No plain text emails please. Sending plain text emails with cheesy subject lines does not fool someone into thinking they are receiving a personal email from you. Take a look at WebDesignerDepot’s email below. There is so much useful information and it’s well designed. It’s even responsive so it adapts nicely on mobile devices.

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Clean look and feel. Good choice of colours and typography makes Web Designer Depot‘s newsletter a pleasure to read.

Until then, I guess I will have to unsubscribe from your list. I do honestly hope that you rethink your email marketing strategy. Spamming the web with duplicate content, posting a gazillion times on your blog and re-sharing already viral posts to gain traffic are all old school methods. I’m sure you guys can come up with something better!

If MindValley’s digital marketing specialists are truly monitoring the web, they should find this post, though I am afraid that they may not even acknowledge or bother with my comments. All I hope is that other businesses who use email marketing, will use it wisely and creatively.

Update: 11.19pm / 3rd April 2014

When I clicked unsubscribe, I got this page:

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A video of the founder telling you NOT to unsubscribe! What the… Funnily, he mentions this in the video:

We’re sorry you got too many emails from us.

So they DO know that they are spamming people’s inboxes with tonnes of emails. Seems to be a common problem. Goodbye MindValley!

Kugan Kumar

V.Kugantharan is the founder of Joy With Music, where he teaches adults and kids the joys of playing the piano. He also runs a web design agency, 504 Studios. A father of a very "opinionated" four-year-old, he divides his time between his passions -- blogging, reading, music, design and books.

Comments (4) Write a comment

  1. The thing is, you are not their target group. They target people is in between 40-death, because those are really easy to persuade and to force to buy those ‘self-improvement’ courses. You know, that many clients just buy mindvalley courses every month and keep them on the shelf? The act of buying already gives them this accomplishment feeling.

    The drive of the company is not the product, but the marketing. There was nice interview with ex-apple emplyee, who said even marketing department had design and product on the first place. Well, in mindvalley it’s marketing.

    Regarding “They’ve branded themselves as one of the best places to work in, reinventing work, get paid to play, create, learn and so forth”, this is again pure marketing and persuasion. There’s this area in company development curve called “fake it until you make it”. Mindvalley has been stuck there for a while. The main problem that if some (or should I say many) inside information will go out to the world, the company will be screwed. They’re trying hard to keep a balance standing on a very slippery slope. So, get some popcorn and watch 🙂

    Reply

  2. Spot on article!! MindValley are SPAMMERS of the worst kind!! I have zero trust or respect for them. I typically get 5-6 emails from them EVERY DAY!! YES, spammers MindValley send me 5-6 emails per day!! Most are with NO VALUABLE info. You are supposed to add value with this stuff. Many are repeats of the one they sent 15 minutes earlier but with one thing added. It is absurd.

    I also found it laughable MindValley labeled themselves as expert marketers because they offer some of the worst marketing I have ever seen. When I see companies I follow using their methods I know it is time to stop being a customer.

    I work w CEOs every day, but Vishen Lakhiani is one I find the most dishonest and disrespectful. They sometimes deliver but often do not. They never over deliver, which anyone who does sales and marketing knows is something you should do. He has no regard for his customers. I find him incredibly arrogant talking about how fabulous he is when, if that was true, he would have some level of concern for customers. He is not credible.

    MindValley is a company that time and time again proves to be untrustworthy. Much of what they sell you can get for free or for less. To me these guys are a scam of the worst kind!

    Reply

  3. Were you able to get them to stop spamming? Also, I note that their 1-800 number doesn’t access a human, just a horribly repetitive recording.

    Reply

  4. Hello,
    I am also a victim of their storm of emails. I tried to unsubscribe but they keep sending me emails. I even went so far as to threaten them with legal action.
    Any suggestions as to how I might resolve this situation?

    Reply

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